Nevada Develops a Plan to Increase Relevancy
The internal assessment identified strong support from NDOW leadership and openness among staff for engaging new constituencies. At the same time, the assessment found that NDOW has limited capacity to expand programs to reach more citizens, has few connections with the Hispanic community and young adults that do not hunt or fish, and needs to identify ways to “meet people where they are” rather than expecting them to come to NDOW on their own.
Responsive Management used a combination of telephone interviews and online surveys conducted in both English and Spanish to reach a random sample of 863 Nevada residents over 18 years of age. The survey explored peoples’ interest and motivation for spending time outdoors, constraints to participating in outdoor recreation, awareness and opinions of NDOW and its programs, and their reactions to words and phrases related to NDOW's programs. Results were stratified to identify differences between the two highly urbanized counties where Reno and Las Vegas are located and rural areas of the state, as well as differences between Hispanic and non-Hispanic residents and different age groups.
